Marketers are spoiled for choice with regards to content curation and sharing software. This software space is full of platforms that permit you to search through content, filter noise, and analyze the impact of the social shares.
Marketers love BuzzSumo, and even for good reason. It offers content research, social listening, influencer sourcing, and link research in one place, and plenty of this details are free – to a point. When your company needs something more or different than what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a listing of the very best BuzzSumo alternatives for several different use cases. Every one of these tools provides some sort of “trending content,” feature, but that’s really in which the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor and check out these options.
EpicBeat is made to curate content, find influencers, and perform social listening tasks. The interface has lots of features, but remains to be easy to learn, with filters, charts, and graphs that will help you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly via your site. It provides integrations for social listening across most platforms, although only Twitter is available on the free level.
The free version also limits anyone to content to a month old, however if that’s all you need, it’s free forever. On the premium level, subscribers can view content lists as old as one year. The site also provides built-in sharing and engagement stats for each content asset, in order to easily find by far the most viral content and share it on your own platform.
EpicBeat content dashboard
Through the same company that owns EpicBeat, EpicTrack is surely an enterprise-level content sharing platform for the data-driven marketer. This software is a buzzsumo alternatives, but considerably more powerful with adding in-depth analytics regarding how content affects your financial well being. By combining your content aggregation and sharing with site visit data, EpicTrack shows specific ROI for every part of shared content. Which means you can track the immediate outcomes of each post from the same platform that you first discovered or scheduled the share.
Along with supplying you with an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, both of which are made to help you gauge reader feedback. Sentiment Analysis tells you the tone of comments and shares, to help you react quickly to customer feedback (both positive and negative) without searching through every mention manually. Mention Analytics tracks your site content authors and filters customer response for you personally.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and internet based magazines in accordance with the topics and publications you specify. Which could come in useful if you’re looking for relevant third-party content to share – or, heck, just read – on a daily basis. Although Feedly is constructed on the Rich Site Summary (RSS) model, it is going beyond the regular Feed with sharing, suggestions, and over 200 application integrations. Every piece of content is stripped to its basic text and images, filtering out ad noise and sign-up interruptions, helping to make reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, however the app integration lets you construct your keyword and mention notifications to your existing content feed. The vast quantity of app integrations means sharing pertinent content with your team or audience is not hard. Feedly doesn’t provide much when it comes to analytics on existing or shared content, although the stripped-down feel, mobile app, and easy content discovery tools turn this into a fantastic tool for marketers dedicated to reading and sharing.
Feedly mobile content views
Oktopost is made particularly for marketers and social websites managers inside the B2B space. As well as content discovery formats, your team can connect existing RSS feeds to monitor your most valuable resources for new content. Automation helps streamline your site content sharing by scheduling posts across social platforms and services. They also give you a browser extension for easy scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics directly into their platform to help marketers look at the impact of the content. In addition, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored to your organization’s needs.
Oktopost social curation dashboard
Since the name suggests, Sprout Social is a social networking-focused content curation and sharing tool for marketers. The mixture of discovery and publication capabilities with customer care and lead tracking makes this a strong tool for small companies and firms with high social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable results to stakeholders.
Sprout Social’s strength is in its customer-focused integrations. Direct messages from your social channels are routed to the dashboard, where any authorized users can respond without switching between a number of different accounts. You can even take advantage of the Monitoring feature to follow mentions with a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is ideal for marketers and social media managers who would like to improve backlinks and relative SEO while also tracking content and mentions. Ahrefs crawls over 4 billion links every day, which is useful in case your strategy relies heavily on link building. While those crawlers are out scouring the world wide web for links, they’re also capable of curate a great deal of brand- and keyword-related content for your team to discuss. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike many of the platforms about this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Exactly what it lacks in sharing capabilities the application makes up for in analytics. Ahrefs is made for content managers and SEOs interested in how content and backlinking affects overall site and landing page rankings, but may be confusing at a discount experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative choice to BuzzSumo, you may either monitor the achievements your social posts by searching through channels and switching from platform to platform, or save your time and change to a social media platform that does it all.